Founded in 1991, we're a family-run embroidery studio, focused on promoting the craft of machine embroidery through relevant and quality products and services.
We believe that machine embroidery is only a process, its full potential realised when your ideas meet with our expertise.
What makes us tick: introducing the intricate world of embroidery to someone new, teaching anyone how to digitize, or simply watching as the needle foot thumps out designs at speeds of up to 1,000 stitches per minute while maintaining a precision of 0.1mm.
To be a specialist that cultivates a deep appreciation for embroidery across both makers and consumers
Our mission today is to promote the craft of machine embroidery
through relevant and quality products and services