About
Founded in 1991, we're a family-run embroidery studio, focused on promoting the craft of machine embroidery through relevant and quality products and services.
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We believe that machine embroidery is only a process, its full potential realised when your ideas meet with our expertise.
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What makes us tick: introducing the intricate world of embroidery to someone new, teaching anyone how to digitize, or simply watching as the needle foot thumps out designs at speeds of up to 1,000 stitches per minute while maintaining a precision of 0.1mm.
Our Vision
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To be a specialist that cultivates a deep appreciation for embroidery across both makers and consumers.
​Our Mission
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Our mission today is to promote the craft of machine
embroidery through relevant and quality products and services.
How We Work
APPROACHABLE
We see ourselves as your creative partner collaborative, open, and easy to work with.
THOUGHTFUL
Every project is shaped with care, purpose, and attention to detail.
RELIABLE
Clear, consistent, and dependable in both communication and delivery.
CREATIVE
We bring originality and openness to exploration in everything we do.
REFINED
Our work is clean and elegant, yet never stiff or over-polished.
Our Motto
Our guiding principle that every stitch counts towards producing a beautiful piece of work.
Our reminder to ourselves that our customers approach us with much thought and intention, and likewise we should channel our effort and expertise into every single stitch.
Our invitation to you to come behind the scenes and appreciate how each piece of work is being created, from laying the first stitch to tying the final knot.