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Frequently Asked

More About Shepha

Why Shepha?

Shepha is a bespoke embroidery studio in a sea of factories and home businesses.

As a studio, embroidery for us is intentional. Our motto is Every Stitch Counts, which means we deliberate very carefully over our stitch textures, angles, densities, placements, and finishing to achieve the best results for our clients.

We’ve created an ecosystem for ourselves in which we benefit from having access to the quality supplies that we sell, we're able to deliver consistent quality to our clients, and we're sufficiently experienced to pass on our knowledge to aspiring embroiderers via our digitizing lessons.

Services & Related

What is embroidery and why?

A decorative art form that is executed primarily via needle and thread. The term embroidery alone encompasses a variety of forms such as hand embroidery, cross-stitch, and our niche – machine embroidery.


Machine embroidery offers superb precision and detailing. It shines at producing clean, textured effects in designs, and oftentimes adds an elegant touch to the item being embroidered.


How are your embroidery services priced?

The effort – and hence, pricing – for embroidery varies tremendously across requests.



These factors influence our pricing for every job that comes our way:

  • Material or object handling

  • Digitizing requirements

  • At-the-machine embroidery

  • Post-production handling



But yes, we understand you’ll still have to estimate costs on your end, so here are some examples:


  • $5 per pc / text only / 20 pcs of tshirts

  • $6.50 per pc / corporate logo /  30 pcs of uniforms

  • $15 per pc / single-line text embroidery / single piece bath towel



Most embroidery factories adopt a pricing rate based on the embroidery design’s total stitch count, but that only considers how quickly a design is embroidered out at the machine. We prefer to take into account the many other steps in the whole process, pricing our service based on the whole effort that’s required for your unique request. A small design does not necessarily translate into a lower price, and a large size does not necessarily mean it’ll cost much more.


How do I get a quotation?

For a more accurate quotation, we’ll require you to furnish us with details including a graphic sample, embroidery size, a photo of your item(s) to be embroidered, as well as the estimated quantity.

You may email us at, send a WhatsApp text to +65 8950 3342, or drop us a note via our contact form.


What files do you require?

For text-based embroidery (or logos with text), we’ll require the name of your font. You can also send us the OTF / TTF font file if it is a custom font.

For graphic-based embroidery, we’ll require a JPG or PNG image.


What are lead times like?

Allow 2-3 working days for simple requests such as text embroidery, and longer for larger quantities and special projects.


We apologise for not being able to accommodate same-day requests. If you need an item embroidered urgently, you may courier your item to us as soon as you can, and we will be happy to help you arrange a return courier once we are done.


Is my material suitable for machine embroidery?

We’re equipped to handle the majority of textile-based materials, and we’ve embroidered on thin and delicate ones like silk and linen, to thicker ones like vegan leather.


Is my design suitable for machine embroidery?

For text-based embroidery:

Minimum size for legibility is dependent on the font chosen (avg. 8 mm height). For example, a font with a larger x-height will be more legible at 6mm than one with a smaller x-height.


Graphics (anything that isn’t text):

Solid lines and solid fills are ideal, while gradients, shading, dotted lines and small specks of colour, while not impossible, are less ideal for machine embroidery.


Is my item suitable for machine embroidery?

Items that cannot be laid flat cannot be directly embroidered. If you are unable to isolate a single layer of fabric and press it flat on your ironing board (imagine that your iron can only press on one layer of the fabric), then it is most likely unsuitable for direct machine embroidery. You can, however, consider an iron-on patch as an alternative solution.

Supplies & Related


What type of thread is best for embroidery?


The workhorses of the embroidery world, polyester threads are suitable for nearly every application. They’re the most durable, and can withstand even industrial laundering, chlorine, and bleach.


Choose rayon embroidery thread for greater brilliance and sheen. These open up a world of possibilities for you with specialty ranges like multicolour and ombré. Our rayon threads embroider out beautifully, and work well even at high speeds. However, bear in mind that rayon thread is not bleach resistant.


SPECIALTY THREAD (e.g. Gunold METY, Gunold Multicolour)

For projects that need a special touch. Ombré gives you a colour gradient within the same colour, multicolour gives you distinct colour blocks, metallic gives you a shiny sparkle, glow-in-the-dark opens up night-time applications, and cotton and wool thread gives you matte or furry textures.


If you’re unsure about thread types, feel free to contact us.


How can I view colour charts for your thread?

Digital colour charts are available upon request. However, colours vary significantly between on-screen and off-screen, and between different devices. We recommend an in-person viewing if you are looking for a close match.


What thread brands do you carry?

While there are hundreds of brands available in the market, we only carry those that we’re confident of using in our own work. Our brands - Madeira and Gunold originate from Germany, while Natesh uses the same German technology in its thread production. Regardless of the brand, they all offer unrivalled quality.


Why should I buy a “quality” brand instead of a cheaper alternative?

Machine embroidery can be immensely tricky to get right; numerous parameters can and will affect the end result. If you’re a digitizer, you’d like your hours’ worth of digitizing effort translated well into good embroidery. If you’re handling at-the-machine embroidery, you’d prefer less knots, breakages and pulls.


How do I choose a stabiliser / backing paper for my project?

Stabilisers / backing papers play a crucial but understated role in machine embroidery. They may seem like “just” paper, and there may be plenty of low-cost options, but we recommend a good stabiliser for good embroidery results.


We could write a lengthy article on this, but for now, here are 3 brief rules to abide by:

  • Thin and light materials pair well with a thin tearaway

  • Heavier materials or denser designs require a heavier tearaway, or a cutaway

  • Stretch fabrics follow the requirements for heavy materials, and require additional adhesive support


How do I purchase supplies from you?

If you already know the thread name and colour to buy, simply drop us a message with your order. (e.g. Madeira POLYNEON 1801 x 5 cones)


You may email us at, send a WhatsApp text to +65 8950 3342, or drop us a note via our contact form.

Tell Me Something Interesting

We'll need a vernier caliper for that

Digitizing programmes allow for adjustments up to a precision of 0.01mm, while embroidery machines operate to a precision of 0.1mm. But if you're sending us your measurements, please stick to +/- 0.5cm!


Embroidering on "nothing"

We can embroider on nothing… well, not exactly. But very close to that is a technique called Free Standing Lace. Embroidery is done on a water-soluble interface, which is subsequently dissolved away to leave only the embroidery stitches. Check out our previous work here!

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